Two vital pieces of information required when evaluating the retail profile of a town are:

1. What is the definition of the town i.e. its centre, its major suburban areas, its retail parks and shopping centres?
2. Where spend actually comes from i.e. the catchment of the town as influenced by the relative competitiveness of the town and its competitors, not an arbitrary one driven purely by drive time for example

This new range of Retail Centre Catchment Profiles is based on 2002’s spend data and 2003 retail provision.

The catchment boundaries are generated using ORC’s Retail Sales & Profit model (RSPM) - the UK’s only fully integrated supply and demand gravity model:

• catchments reflect consumer shopping patterns, accounting for competitive intensity, validated and calibrated using sample consumer research.  Catchments are not just based on drivetimes
• we use our own hexagonal geography - more accurate, more detailed and more informative than postal sector geography
• we use the highest quality data on supply and demand - created for The ORC Partnership, now available to you

Three One-page Reports

The full profile comes in three one-page reports for each town, which can be purchased individually, and can be supplied either as hard copy or in pdf format.

  Report One - Catchment Profile and Spend

• Catchment Boundary maps based on the value of spend on comparison and convenience goods:
  • primary - 50% of spend in defined retail centre
  • secondary -75%
  • tertiary  -90% (the practical limit of the retail centre catchment)
• thematic map identifying source of spend on comparison goods in defined town and spend density by hex - the "weighted catchment"
• catchment spend summary (comparison and convenience goods)
• population summary
• national ranking based on catchment spend potential
• a list of the top 20 major multiple town centre retailers and whether they are present or not in the town centre

  Report Two - Retail Provision & Product Profile

• catchment spend by product category (adjusted to 100%)
• number of multiple retail outlets by category vs GB average within catchment

  Report Three - Demographic, economic and lifestyle profile

• 100% adjusted catchment
  • PRiZM lifestyle profile summary
  • Census demographic profile (based on 2001 Census Data)
  • population projections to 2016
  • historic unemployment trends

Price per centre:

•     Report 1   -   £150 + VAT

•     Report 2   -    £100 + VAT

•     Report 3   -    £100 + VAT

How to Order

To order reports or for more information, please contact Ben Aspinall on 01865 821112 alternatively e-mail ben@orcpartnership.com.

Future Trends

Note that these reports reflect the situation in 2002/2003 -  if you require a more detailed understanding and analysis of future trends and scenarios,  please contact Nick Aspinall (nick@orcpartnership.com) or Sue Brown(jeremy@orcpartnership.com) or telephone either on 01865 821112 at The ORC Partnership.